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sally eaves The Asian Apprenticeship Awards 2019

Sally Eaves Interview

SALLY Eaves is a walking illustration of the truism that if you need something doing then find a busy person to do it.

It is a passion for helping young people better their lives that is a motivator behind her decision to accept an offer to be a judge for the Asian Apprenticeship Awards.

Her work has ranged from supporting small start-up businesses to roles with major national and international companies including Orange and EE.

One of her great interests is working in areas where groups of people are underrepresented.

Sally is busy with projects that encourage more girls and young women to consider careers in the STEM subjects (Science, Technology, Engineering and Maths).

Another community of people that are underrepresented when it comes to apprenticeships are Asians and that is another reason why she wants to support the awards.

“The best way to interested and motivate is to show them what people can achieve,” said Sally.

“As a judge for the awards I have been impressed with what I have seen and have been looking out for the progress that apprentices have made both in their area of expertise and as individuals.

“I want to see people that recognise that the apprenticeship is just the start.”

She believes that there is an education process involving changing hearts and minds in order to get more young Asians to become apprentices.

“We have to challenge misplaced perceptions such as the view that apprentices are in some way second rate qualifications primarily related to the engineering and manufacturing sectors.

“People can do apprenticeships in almost anything and up to degree level. It is truly very exciting and the chance to earn and learn must be attractive.”

Sally also thinks that the benefits to employers of having apprentices are also not fully understood.

“It is an opportunity to train people that can understand the business, meet a specific need for particular skills and build loyalty. The idea that a small business that trains an apprentices will automatically lose them to a bigger company is not the case.”

But whilst Sally is keen to stress the value of apprenticeships to the individual and the employer she is also convinced that the country needs them.

“Apprenticeships are important to ensure that the country has the skills that it needs to be competitive in a global market,” she added.

In addition to serving as a judge Sally runs her own consultancy, is a Director of Innovation and Interpreneurship, a Director of Education at Global Pony, Ajoin Entrepreneur, a Tech London Advocate and a business mentor with Bseen, Innovate 50/50 and Mosaic.

She is also a Business Practice lead with the British Academy of Management and a charity trustee.